On the iOS mobile application, we have to comply to Apple's guidelines for in-app purchases. Apple applies a 30% transaction fee on each purchase of a Keaks bundle. This explains why the Keaks are more expensive, and therefore why the beats are also more expensive.
Tip: To buy beats in euros at a lower price, you just have to do it through our website or via our Android app.
On Android it's different, members can go through Paypal to buy either Keaks or beats, with no additional transaction fee.
Soon we will be able to buy Keaks directly from the KEAKR website, at a (significantly) lower price.